Unleash your Vision with Architecturally Designed Temporary Structures

The Vision: Crafting a Three-Storey Showcase

In the realm of automotive events, the Goodwood Festival of Speed stands as one of the UK’s iconic festivals. BMW set an audacious goal in 2023 – to create not one, not two, but three levels of structures to house their prestigious cars at the Festival. This vision posed formidable challenges in terms of weight loading and on-site installation.

Speed and Precision: Meeting the Festival’s Energy

The Goodwood Festival of Speed is renowned for its fast-paced environment, demanding a level of energy and precision to match. In line with our commitment to excellence, we prefabricated these structures in our warehouse, ensuring a swift, two-day installation for 17 separate blocks.

The Innovation: Architectural Mastery

What set these three-storey structures apart was the innovative use of high-end architectural materials. Clear span glazing and multi-wall polycarbonate were employed to create a visually striking environment. We took it a step further by engineering a custom cantilevered roof that extended over the third level.

Awe-Inspiring Showcases

Every deck level showcased a stunning collection of BMW vehicles, captivating festival attendees and setting a new standard for automotive presentations. We had anticipated the installation during the structural engineering process at the design stage, ensuring a smooth execution on-site.

Watch the video to discover our work at Goodwood Festival of Speed 2023 for prestigious brands: BMW, Aston Martin, Castrol, and Lanzante.

The third edition of the Icons of Porsche took place on the 25th and 26th of November in the heart of the Dubai Design District. This unique event gathered fans of classic cars, art, and culture. At the center of it all were 60 structures from Showblock, adding vibrancy and architectural style to the landscape.

Merging Creativity with Automotive Excellence

Creative agency Lightblue’s goal was to create a unique and memorable atmosphere for Porsche. From the initial concept to the final installation, our team meticulously turned the brief into detailed technical drawings. Each structure was then carefully fabricated at one of our UAE production facilities, with each detail displaying quality finishes. A total of 60 structures, varying in size, colours, and configuration, were installed in the Dubai skyline.

Form Meets Function: Precision Craftsmanship

The fusion of colour and design provided an ideal backdrop for automotive enthusiasts. The entire festival was conceived using Showblock modular structures, showcasing the versatility of the solution. Various areas were created, from mezzanines, stage sets, exhibition spaces, car displays, to urban pop-ups, and photobooths, effectively merging form and function.

Tackling Challenges: Coordination and Execution

Transporting and overseeing the on-site installation of 60 structures required exceptional coordination and execution. The scale and timeframe for the installation necessitated the operation of two cranes simultaneously to lift the structures. Due to the structures being pre-fitted in advance in the workshop, we were able to save significant time during the onsite installation.

Challenge: Elevating Tradition with Contemporary Design

At Showblock, we embarked on a remarkable journey, embracing the challenge of creating a custom structure for the UK’s leading gardening charity, the prestigious RHS (The Royal Horticultural Society) at the Chelsea Flower Show.

Innovative Design: Where Tradition Meets Contemporary Elegance

The retail team at RHS desired a structure that would harmonise with their heritage while also attracting a younger generation, aligning with the RHS brand’s transition. The structure needed to accommodate three distinct spaces for retail and membership. To meet these requirements, we proposed a modern 360-access view structure that strikes a balance between contemporary design and respect for RHS tradition. The different sections were seamlessly integrated through a custom angled roof header.

Form Meets Function: Customised Excellence across 149 m2

We introduced custom modular deck panels on the exterior and retail-style shelving with shop fit lighting on the interior. The colour scheme seamlessly integrated with the RHS brand identity. The structure was not only aesthetically pleasing but also highly functional.

Meeting Challenges Head-On: Speed and Sustainability

RHS attends three events each year, requiring us to rebuild the structure each time. Every single time, we were able to complete the project on-site in just two days, with an impressive derig time of one day. Sustainability was a key focus of our approach, as we aimed to create a durable structure that could be used for an unlimited period of time. This not only provided long-term usability, but also significantly contributed to efforts to protect the planet by eliminating the need for annual reconstruction.

This project perfectly illustrates the exceptional adaptability of Showblock structures in aligning with the brand while also capturing the essence of their brand.

Lanzante, a British luxury automotive brand, aimed to elevate its presence at the Goodwood Festival of Speed. We collaborated with both the Lanzante team and their architects, OB Architecture, to create a sustainable, reusable pavilion that would redefine event design standards.

Design and Features:

The 735 sq ft cantilever pavilion was set across two storeys, offering a VIP lounge and terrace with trackside views. Additional satellite structures displayed cars and formed a reception area. The design seamlessly blended interior and exterior, mirroring the lush surroundings, while materials and a monochrome palette ensured the cars remained the focal point. The cars stood upon white monolithic plinths with track lighting suspended above, replicas of those in the Lanzante showroom, whilst the pavilion’s double timber joists were a subtle nod to the exposed structure in the brand’s HQ.

Sustainability and Reusability:

The Lanzante pavilion was designed to be dismounted with nothing going to waste. All materials and framed modules were carefully stored in our warehouse for future use, and minimal maintenance was needed after the 2022 festival. The design’s adaptability allows for expansions and improvements each year. From the structural steelwork to the paint choices, every element was thoughtfully selected to meet durability and sustainability goals.

High-Quality Craftsmanship: 

The pavilion showcased the same craftsmanship as permanent structures, emphasising durability and longevity. Materials of the highest quality, seamless joints, and a clean aesthetic reflective of the company brand made it stand apart.

Charlotte Lanzante commented, ‘OB Architecture, Showblock and Bang & Olufsen exceeded our expectations in designing a reusable space that speaks to our brand aesthetic and ethos. The design of the pavilion celebrates the care and attention to detail for which Lanzante is known in the engineering, restoration and servicing of supercars, whilst communicating our commitment to reuse and longevity.’

Showblock designed and orchestrated an extraordinary roadshow that spanned across Italy, France, Monaco, Spain, Germany, and the UK.

A Single Lorry, Two Supercars, and Transformative Blocks

The roadshow idea was conceived by Blueprint Partners. The concept relied on ingenious logistics to transport two supercars encapsulated in two Blocks using a single lorry. The first Block served as a dazzling showcase for the McLaren car, while the second seamlessly transformed into a hospitality space. This unique setup allowed for a brand showcase and test drive experience at each of the 10 stops across Europe.

From Concept to Reality: Collaboration and Innovation

The cars were picked up directly from the McLaren global headquarters in Woking. This streamlined the transportation process and eliminated the need for an additional transporter. The cars were transported inside the Blocks using secured points, ensuring a safe journey across Europe. This approach was also cost-effective, as only two Showblock crew members were needed for setup, and the Blocks remained fitted during the 6 weeks of the tour.

Bespoke Design and Overcoming Site Challenges

The structures design featured clear-span glazing, graphic panels, flashes of orange reminiscent of the McLaren brand, mirrored ceilings, and LED strip lighting, creating a distinctive yet subtle look. Showblock demonstrated its ability to overcome construction challenges in marinas, including loads and wind, proving expertise in managing complex logistics and executing events in any location.

The Coca-Cola activation covered an area of approximately 20m x 20m. It was constructed with six double-stacked Blocks and executed by our Irish partner, Notions Creative. The innovative design, created by the agency Verve Live, included custom 5-meter high CNC’d Coke bottle silhouettes on both sides. It also featured a central DJ booth, interactive games and giveaways in the lower blocks, and VIP viewing areas in the upper blocks. The Blocks’ sleek design and modularity allowed to create an eye-catching structure that stood out and offered a superior experience for festival-goers.

Short Installation Time

A major challenge faced during this project was the limited installation timeframe. There were multiple concerts scheduled leading up to the festival, which significantly reduced the available time for setting up the activation. Despite this constraint, Notions Creative was able to successfully meet the festival’s deadline, installing the structures within 2 days, thanks to the modular nature of the Showblock system.

Client Feedback

The client expressed their gratitude and appreciation for the hard work and dedication, stating:

“We wanted to send a note to thank you so much for yet again, such an incredible activation. Nothing was too much trouble (even our very short notice requests!) and you guys did such a beautiful job. We had really great feedback from the Coke Senior Leadership team too which makes it even better”

For the 2025 NFL Roadshow, Wasserman partnered with Showblock to deliver a premium, mobile brand experience for the National Football League. The project brought the excitement of the NFL to fans across multiple cities, ensuring a consistent, high-quality environment at every stop.

Build & Deployment

Showblock supplied fully modular structures pre-fitted with interiors, graphics, and branded elements, designed to maintain their integrity throughout the entire tour. The mobile configuration allowed for rapid deployment, with full installation and dismantling completed in just three hours at each location. By using reusable modular blocks and pre-configured elements, the NFL Roadshow could travel efficiently from city to city without rebuilding from scratch, while maintaining uniform quality and a premium fan experience.

The Result

A seamless, high-impact touring environment that delivered the NFL experience consistently across the UK and Germany. Every detail, from modular design to pre-fitted interiors, highlighted Showblock’s expertise in rapid deployment, reusable architecture, and flexible modular solutions, enabling the NFL to engage fans with a visually striking, memorable experience at every stop.

For Eurobus 2024, WMP Creative partnered with Showblock to deliver a high-impact double-deck exhibition stand for Alexander Dennis. The modular structure created versatile space for displays, meetings, and a café, ensuring maximum engagement within a compact indoor venue.

Build & Deployment

Showblock designed and prefabricated a double-deck modular structure with 9 m internal clearance, optimised for exhibition displays, meeting areas, and a café. The structure was engineered to meet indoor height, weight, and access requirements while maintaining premium finishes throughout. Thanks to Showblock’s adaptable modular system, full installation was completed in just one day, demonstrating both efficiency and flexibility for indoor events with tight logistics.

The Result

A visually striking and highly functional exhibition environment that maximized visitor engagement. Every detail, from modular layout to weight-optimized floors and premium finishes, showcased Showblock’s expertise in modular architecture, rapid on-site deployment, and adaptable indoor solutions, providing Alexander Dennis with a seamless and memorable presence at Eurobus 2024.

Commissioned by Events House, we translated their client’s creative vision into premium, modular brand environments—engineered for global travel across F1 locations.

Design & Features

Each fanzone was designed as a bold, modular statement, combining architectural clarity with high-performance brand storytelling.

The stacked configuration created vertical impact and visibility across crowded F1 circuits, while maintaining full scalability and transport efficiency.

Seamless LED video walls and dynamic content zones turned each area into a live communication surface, engaging visitors from every angle. Full exterior wraps delivered a cohesive, premium aesthetic aligned with Aramco’s global identity.

Inside, open and fluid layouts supported high visitor throughput, while integrated lighting and digital systems enhanced the immersive, interactive race experience. Every element reflected Showblock’s precision design and commitment to excellence in modular architecture.

Built on Showblock’s precision-engineered modular framework, each structure was designed for seamless assembly, dismantling, and redeployment across continents.

High-Quality Craftsmanship

The result: a collection of reusable, high-performance brand environments that capture Aramco’s spirit of progress and excellence.
From concept through construction, every detail reflected the craftsmanship, precision, and technical mastery that define Showblock’s modular architecture.

By uniting design intelligence with logistical efficiency, we enabled Aramco to amplify its message, not only across Formula 1, but on a truly global stage.

Nike launched a mobile, archive-led experience across London. Working with the agency Amplify, Showblock transformed the creative idea into a fully mobile brand environment built for fast deployment. Inside the space, visitors could discover the latest Shox products alongside live upcycling workshops by Ancuta Sarca and Gina Corrieri.

Build & Deployment

Pre-fitted in-house, the Block unit was integrated into a custom-wrapped truck, allowing the team to activate the space within minutes of arrival. This mobile configuration meant the structure could travel easily between Revolution Karting and Second Life Market in London, maintaining the same level of quality and finish at every stop. Built using Showblock’s modular system, the installation was designed for durability, repeated use, and minimal material waste.

The Result

A mobile brand environment that celebrated Nike Shox.
From fabrication to on-site activation, every element reflected our commitment to premium modular architecture and rapid deployment.